COUNTDOWN IDENTS
To raise awareness for Specsavers’ Audiology and Domiciliary departments, we sponsored ‘Countdown’ with a series of idents.
The domiciliary idents took us into the homes of some of our 'customers', people who otherwise would not be able to have their eyes tested or make it into one of our stores. In these ads we see our loveable cast, taking Countdown's word finding game into their eye tests, finding words amongst the letters on Snellen charts.
The audiology idents featured sounds that often go missing with hearing loss - viewers had to find these sounds in anagrams, just like in the show. Not only were they a fun little challenge for people but they also reminded them of how important their hearing is.
Both sets of ads were a great fit for our target audience of 60+ and they went down a storm.
DOMICILIARY - HOME VISITS
Below is a reel with all of the Domiciliary idents in the order they’re running during Countdown’s ad breaks.
There’s a mix of 5, 10 and 15 seconds spots, adding up to 30 lovely little ads running in rotation.
AUDIOLOGY
We made a total of 50 different versions of the audiology idents, ranging between 5, 10 & 15 second spots. Below is a little taster.
15“
10”
5”