Specsavers are famously known for good value glasses. With 1300 frames in almost every store - there’s loads of great styles to choose from. But style has never really been shouted about, until now. This is an ongoing project to redefine how Specsavers speaks about style and how they express it visually. The work was kickstarted with a smaller campaign focusing on sunglasses, producing assets for OOH, POS, Press and Digital Display. There’s more to come, so watch this space…