LUXe
This campaign is all about the luxury feel of Specsavers new Nordic-inspired LUXe range, and their design credentials. Everything has been carefully crafted to really home in on that minimalistic Nordic-vibe, whilst showing off the glasses in a bold and beautiful way. By using Nordic letterforms within English words we playfully nod to the range's design origin whilst having a warm, Specsavers tone of voice. Sø snasent.
